{"id":6056,"date":"2026-06-30T15:45:50","date_gmt":"2026-06-30T15:45:50","guid":{"rendered":"https:\/\/tempostrategy.com.ar\/?p=6056"},"modified":"2026-07-14T17:48:10","modified_gmt":"2026-07-14T17:48:10","slug":"sales-funnel-the-tool-that-most-smes-ignore","status":"publish","type":"post","link":"https:\/\/tempostrategy.com.ar\/en\/embudo-de-ventas-la-herramienta-que-la-mayoria-de-las-pymes-ignora\/","title":{"rendered":"Sales funnel: the tool we ignore"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6056\" class=\"elementor elementor-6056\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2119b5 e-flex e-con-boxed e-con e-parent\" data-id=\"f2119b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-56422406 e-con-full e-flex e-con e-child\" data-id=\"56422406\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"6eb510f7\" data-e-type=\"widget\" data-id=\"6eb510f7\"><a target=\"_self\" href=\"https:\/\/tempostrategy.com.ar\/insigths\/\" id=\"e-mr0tnf37-rmgdi8f\">Art\u00edculos Tempo<\/a> &gt; Estrategia antes que marketing &gt; Embudo de ventas: la herramienta que la mayor\u00eda de las pymes ignora<\/p>\n\t\t<div class=\"elementor-element elementor-element-40edb50d e-con-full e-flex e-con e-child\" data-id=\"40edb50d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<h1 data-interaction-id=\"25f4c11e\" class=\"e-heading-base\" data-e-type=\"widget\" data-id=\"25f4c11e\">Embudo de ventas: la herramienta que la mayor\u00eda de las pymes ignora<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a5a3c8f e-flex e-con-boxed e-con e-parent\" data-id=\"2a5a3c8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-422bd30c e-flex e-con-boxed e-con e-parent\" data-id=\"422bd30c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<p class=\"e-3ecafcd6-4db4e4a e-paragraph-base\" data-interaction-id=\"3ecafcd6\" data-e-type=\"widget\" data-id=\"3ecafcd6\"><em id=\"e-mr0to6bi-npvizjf\">Hay empresas que tienen interesados pero no cierran ventas. Otras que cierran ventas pero no logran que los clientes vuelvan. En todos los casos el diagn\u00f3stico es el mismo: no hay un embudo de ventas dise\u00f1ado. Hay suerte, talento individual, o los dos. Ninguno de los dos escala.<\/em><\/p>\n\t\t<div class=\"elementor-element elementor-element-a2462e7 e-grid e-con-full e-con e-child\" data-id=\"a2462e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<p class=\"e-5c608f34-7acae44 e-paragraph-base\" data-interaction-id=\"5c608f34\" data-e-type=\"widget\" data-id=\"5c608f34\"><strong id=\"e-mr0tpxd1-u25k7jl\">28%<\/strong><br>m\u00e1s ventas tienen empresas con proceso de ventas documentado (Salesforce)<\/p>\n\t\t\t\t\t<p class=\"e-52598829-dfcc5b3 e-paragraph-base\" data-interaction-id=\"52598829\" data-e-type=\"widget\" data-id=\"52598829\"><strong id=\"e-mr0tpdu9-65rh4qf\">80%<\/strong><br>de las ventas requieren entre 5 y 12 interacciones \u2014 el 44% abandona tras el primero (Pipedrive)<\/p>\n\t\t\t\t\t<p class=\"e-742aae1-839f145 e-paragraph-base\" data-interaction-id=\"742aae1\" data-e-type=\"widget\" data-id=\"742aae1\"><strong id=\"e-mr0tprmf-fa0n88f\">5\u201325x<\/strong><br>m\u00e1s caro adquirir un cliente nuevo que retener uno existente (HBR, Reichheld)<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<h6 data-interaction-id=\"19b37bf1\" class=\"e-heading-base\" data-e-type=\"widget\" data-id=\"19b37bf1\"><\/h6>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-727cb66a elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"727cb66a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" class=\"e-image-base \" data-interaction-id=\"13f3a9cd\" data-e-type=\"widget\" data-id=\"13f3a9cd\" id=\"6074\" src=\"https:\/\/tempostrategy.com.ar\/wp-content\/uploads\/2026\/06\/art4-linkedin-y-web-01-scaled.png\" width=\"2560\" height=\"2560\" srcset=\"https:\/\/tempostrategy.com.ar\/wp-content\/uploads\/2026\/06\/art4-linkedin-y-web-01-scaled.png 2560w, 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class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 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data-element_type=\"widget\" data-e-type=\"widget\" title=\"Enviar por WhatsApp\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1de57d elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"d1de57d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<img decoding=\"async\" class=\"e-image-base \" data-interaction-id=\"11141cb0\" data-e-type=\"widget\" data-id=\"11141cb0\" id=\"6841\" src=\"https:\/\/tempostrategy.com.ar\/wp-content\/uploads\/2026\/07\/tempo-web-44-scaled.png\" width=\"2560\" height=\"585\" srcset=\"https:\/\/tempostrategy.com.ar\/wp-content\/uploads\/2026\/07\/tempo-web-44-scaled.png 2560w, https:\/\/tempostrategy.com.ar\/wp-content\/uploads\/2026\/07\/tempo-web-44-300x69.png 300w, https:\/\/tempostrategy.com.ar\/wp-content\/uploads\/2026\/07\/tempo-web-44-1024x234.png 1024w, https:\/\/tempostrategy.com.ar\/wp-content\/uploads\/2026\/07\/tempo-web-44-768x175.png 768w, https:\/\/tempostrategy.com.ar\/wp-content\/uploads\/2026\/07\/tempo-web-44-1536x351.png 1536w, https:\/\/tempostrategy.com.ar\/wp-content\/uploads\/2026\/07\/tempo-web-44-2048x468.png 2048w\" alt=\"Fidelizaci\u00f3n - escalabilidad\"\/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-397c55e8 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"397c55e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6399a962 e-con e-atomic-element e-flexbox-base e-6399a962-48b7bed \" data-id=\"6399a962\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"6399a962\" data-e-type=\"e-flexbox\" data-id=\"6399a962\">\n    <div 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data-widget_type=\"share-buttons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62b8d9e0 elementor-share-buttons--view-icon elementor-share-buttons--skin-framed elementor-share-buttons--shape-rounded elementor-widget__width-initial elementor-hidden-mobile elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"62b8d9e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:155,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" title=\"Enviar por WhatsApp\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b2f4cd7 elementor-share-buttons--view-icon elementor-share-buttons--skin-framed elementor-share-buttons--shape-rounded elementor-share-buttons--color-custom elementor-widget__width-initial elementor-hidden-mobile elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"6b2f4cd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:210,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" title=\"Enviar por Email\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16cec5bd elementor-share-buttons--view-icon elementor-share-buttons--skin-framed elementor-share-buttons--shape-rounded elementor-widget__width-initial elementor-hidden-mobile elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"16cec5bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:265,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" title=\"Enviar por Telegram\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_telegram\" role=\"button\" tabindex=\"0\" aria-label=\"Share on telegram\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-telegram\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 8C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm121.8 169.9l-40.7 191.8c-3 13.6-11.1 16.9-22.4 10.5l-62-45.7-29.9 28.8c-3.3 3.3-6.1 6.1-12.5 6.1l4.4-63.1 114.9-103.8c5-4.4-1.1-6.9-7.7-2.5l-142 89.4-61.2-19.1c-13.3-4.2-13.6-13.3 2.8-19.7l239.1-92.2c11.1-4 20.8 2.7 17.2 19.5z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-2fe17be4 e-con e-atomic-element e-flexbox-base e-2fe17be4-3fe4b2c \" data-id=\"2fe17be4\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"2fe17be4\" data-e-type=\"e-flexbox\" data-id=\"2fe17be4\">\n    <div class=\"elementor-element elementor-element-610a2676 e-con-full e-flex e-con e-child\" data-id=\"610a2676\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<h4 data-interaction-id=\"63639888\" class=\"e-63639888-bed8ede e-heading-base\" data-e-type=\"widget\" data-id=\"63639888\"><strong id=\"e-mr0tqfsl-udr1v2x\">La cadena de se\u00f1al comercial<\/strong><\/h4>\n\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"39788462\" data-e-type=\"widget\" data-id=\"39788462\">En audio profesional, la cadena de se\u00f1al es el recorrido completo que hace el sonido desde que se genera hasta que llega al oyente. Micr\u00f3fono, previo, ecualizador, compresor, master, parlante. Si cualquier eslab\u00f3n tiene un problema \u2014 distorsi\u00f3n, p\u00e9rdida de se\u00f1al, ruido \u2014 el resultado final lo muestra, aunque todo lo dem\u00e1s est\u00e9 perfecto.<br><br>El embudo de ventas es exactamente eso. Seg\u00fan <a target=\"_self\" href=\"https:\/\/www.salesforce.com\/sales\/funnel\/\" id=\"e-mr0ub6yt-4koflbl\">Salesforce<\/a>, las empresas con un proceso de ventas definido y documentado cierran hasta un 28% m\u00e1s que las que operan sin \u00e9l \u2014independientemente del presupuesto de marketing. La cadena de se\u00f1al importa m\u00e1s que el volumen de entrada.<\/p>\n\t\t\t\t\t<h5 data-interaction-id=\"39458658\" class=\"e-heading-base\" data-e-type=\"widget\" data-id=\"39458658\"><\/h5>\n\t\t\t\t\t<p class=\"e-567be617-95cdbff e-paragraph-base\" data-interaction-id=\"567be617\" data-e-type=\"widget\" data-id=\"567be617\"><em id=\"e-mr0trxs1-v50n51d\">El embudo de ventas no es una herramienta de marketing. Es el mapa de c\u00f3mo funciona \u2014 o no funciona \u2014 tu negocio.<\/em><\/p>\n\t\t\t\t\t<h5 data-interaction-id=\"3fedd812\" class=\"e-heading-base\" data-e-type=\"widget\" data-id=\"3fedd812\"><\/h5>\n\t\t\t\t\t<h5 data-interaction-id=\"3359593b\" class=\"e-heading-base\" data-e-type=\"widget\" data-id=\"3359593b\"><\/h5>\n\t\t\t\t\t<h4 data-interaction-id=\"51fccaa3\" class=\"e-51fccaa3-ecbfce5 e-heading-base\" data-e-type=\"widget\" data-id=\"51fccaa3\"><strong id=\"e-mr0tsdj7-gm5ihrd\">Las cuatro etapas: de la fuente al oyente<\/strong><\/h4>\n\t\t<div class=\"elementor-element elementor-element-2790dc4 e-grid e-con-full e-con e-child\" data-id=\"2790dc4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<p class=\"e-6b120e7e-71c8bf7 e-paragraph-base\" data-interaction-id=\"6b120e7e\" data-e-type=\"widget\" data-id=\"6b120e7e\"><strong id=\"e-mr0tuko5-nguonit\">1 - Descubrimiento \u2014 te escucha por primera vez<\/strong><br>El cliente potencial tiene un problema pero quiz\u00e1s ni sabe que existe una soluci\u00f3n como la tuya. Tu trabajo: aparecer en su radar con algo que resuene con ese dolor. No vender \u2014 resonar.<\/p>\n\t\t\t\t\t<p class=\"e-38ea57ed-072fe36 e-paragraph-base\" data-interaction-id=\"38ea57ed\" data-e-type=\"widget\" data-id=\"38ea57ed\"><strong id=\"e-mr0tv9l1-l0bpy52\">2 - Consideraci\u00f3n \u2014 te est\u00e1 evaluando<\/strong><br>Ya sabe que exist\u00eds. Est\u00e1 comparando, leyendo, preguntando. Tu trabajo: generar confianza. Mostrar que entend\u00e9s su problema mejor que nadie y que ten\u00e9s la capacidad real de resolverlo.<\/p>\n\t\t\t\t\t<p class=\"e-3a325c56-d2081a9 e-paragraph-base\" data-interaction-id=\"3a325c56\" data-e-type=\"widget\" data-id=\"3a325c56\"><strong id=\"e-mr0tvvgu-eb2t25j\">3 - Decisi\u00f3n \u2014 est\u00e1 a punto de comprar<\/strong><br>La etapa donde m\u00e1s ventas se pierden sin que nadie lo note. Una propuesta confusa, una demora en la respuesta, un precio sin contexto \u2014 cualquier fricci\u00f3n borra todo el trabajo previo.<\/p>\n\t\t\t\t\t<p class=\"e-f2796dd-7e9767b e-paragraph-base\" data-interaction-id=\"f2796dd\" data-e-type=\"widget\" data-id=\"f2796dd\"><strong id=\"e-mr0two0w-ndvz3ll\">4 - Retenci\u00f3n \u2014 compr\u00f3, ahora hay que sostenerlo<\/strong><br>El cliente que vuelve y el que te recomienda son los activos m\u00e1s valiosos. Esta etapa casi siempre est\u00e1 ausente del dise\u00f1o comercial de las pymes \u2014 y es donde m\u00e1s dinero se deja sobre la mesa.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<h5 data-interaction-id=\"efb8f46\" class=\"e-heading-base\" data-e-type=\"widget\" data-id=\"efb8f46\"><\/h5>\n\t\t\t\t\t<h4 data-interaction-id=\"dacf238\" class=\"e-dacf238-3faa89c e-heading-base\" data-e-type=\"widget\" data-id=\"dacf238\"><strong id=\"e-mr0twy2o-3vd5pb1\">D\u00f3nde se pierde la se\u00f1al: las 5 fugas m\u00e1s comunes<\/strong><\/h4>\n\t\t\t\t\t<h5 data-interaction-id=\"11c2a0d4\" class=\"e-heading-base\" data-e-type=\"widget\" data-id=\"11c2a0d4\"><\/h5>\n\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"698372e3\" data-e-type=\"widget\" data-id=\"698372e3\">Un reporte de Pipedrive sobre pipelines de ventas muestra que el 44% de los vendedores abandona el seguimiento despu\u00e9s del primer contacto, cuando el 80% de las ventas requieren entre 5 y 12 interacciones. En la mayor\u00eda de las pymes, las fugas son estas:<br><br>\u2014 Generan inter\u00e9s pero no tienen una forma clara de capturarlo \u2014 sin llamado a la acci\u00f3n, sin siguiente paso evidente.<br><br>\u2014 Responden las consultas tarde o de forma gen\u00e9rica \u2014 cada hora que pasa despu\u00e9s de una consulta reduce la probabilidad de cierre.<br><br>\u2014 Mandan la propuesta econ\u00f3mica sin contexto de valor previo \u2014 y despu\u00e9s se preguntan por qu\u00e9 'el cliente se fue por precio'.<br><br>\u2014 No hacen seguimiento despu\u00e9s de la primera reuni\u00f3n \u2014 el silencio se interpreta como desinter\u00e9s.<br><br>\u2014 Cierran la venta y desaparecen \u2014 sin postventa, sin reactivaci\u00f3n, sin pedido de referidos.<\/p>\n\t\t\t\t\t<h4 data-interaction-id=\"43affb32\" class=\"e-43affb32-1cc082c e-heading-base\" data-e-type=\"widget\" data-id=\"43affb32\"><strong id=\"e-mr0tyva5-j3p9nz1\">C\u00f3mo sellar las fugas: dise\u00f1o del proceso<\/strong><\/h4>\n\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"7217ff3f\" data-e-type=\"widget\" data-id=\"7217ff3f\">Ninguna de estas mejoras requiere m\u00e1s presupuesto de marketing. Seg\u00fan Harvard BusinessReview, reducir el esfuerzo del cliente en el proceso de compra tiene m\u00e1s impacto en la&nbsp;retenci\u00f3n que cualquier acci\u00f3n de 'deleite'. Sellar las fugas es la inversi\u00f3n con mayor retorno en una pyme:<br><br>\u2014 Cada etapa tiene un objetivo claro y una acci\u00f3n espec\u00edfica esperada del prospecto.<br><br>\u2014 El tiempo de respuesta a una consulta est\u00e1 definido y se cumple \u2014 objetivo: menos de 1hora.<br><br>\u2014 La propuesta econ\u00f3mica llega despu\u00e9s de una conversaci\u00f3n que estableci\u00f3 el valor \u2014 no antes.<br><br>\u2014 Hay un protocolo de seguimiento: cu\u00e1ndo, c\u00f3mo y con qu\u00e9 mensaje contactar a quien no respondi\u00f3.<br><br>\u2014 La postventa est\u00e1 dise\u00f1ada: check-ins, momentos para pedir referidos, propuesta depr\u00f3xima compra.<\/p>\n\t\t\t\t\t<h5 data-interaction-id=\"27b40a5b\" class=\"e-27b40a5b-b936f9f e-heading-base\" data-e-type=\"widget\" data-id=\"27b40a5b\"><\/h5>\n\t\t\t\t\t<h4 data-interaction-id=\"36fc2ffa\" class=\"e-36fc2ffa-ff86760 e-heading-base\" data-e-type=\"widget\" data-id=\"36fc2ffa\"><strong id=\"e-mr0u0kmw-fwqdcs2\">Diagn\u00f3stico de tu embudo esta semana:<\/strong><\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"8f9e786\" data-e-type=\"widget\" data-id=\"8f9e786\">\u2014 \u00bfPod\u00e9s trazar el recorrido completo desde que alguien te conoce hasta que cierra? \u00bfEst\u00e1 escrito?<br><br>\u2014 \u00bfSab\u00e9s exactamente en qu\u00e9 etapa se pierden la mayor\u00eda de tus prospectos?<br><br>\u2014 \u00bfCu\u00e1nto tarda tu empresa en responder una consulta nueva?<br><br>\u2014 \u00bfTu postventa est\u00e1 dise\u00f1ada o depende de la buena voluntad del equipo?<br><br>Si m\u00e1s de dos respuestas son 'no' o 'no s\u00e9', el problema no es la cantidad de leads \u2014 es la cadena de se\u00f1al. M\u00e1s volumen al principio solo hace m\u00e1s evidente la fuga.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-56dab372 e-con e-atomic-element e-flexbox-base e-56dab372-4ba3f91 \" data-id=\"56dab372\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"56dab372\" data-e-type=\"e-flexbox\" data-id=\"56dab372\">\n    \n<\/div>\n\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4bcde05a e-con e-atomic-element e-flexbox-base e-4bcde05a-cf5bad7 \" data-id=\"4bcde05a\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"4bcde05a\" data-e-type=\"e-flexbox\" data-id=\"4bcde05a\">\n    <div class=\"elementor-element elementor-element-8cdce74 e-con e-atomic-element e-flexbox-base e-8cdce74-f87b2f0 \" data-id=\"8cdce74\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"8cdce74\" data-e-type=\"e-flexbox\" data-id=\"8cdce74\">\n    <div class=\"elementor-element elementor-element-3a2752c e-con e-atomic-element e-flexbox-base e-3a2752c-5c9920b \" data-id=\"3a2752c\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"3a2752c\" data-e-type=\"e-flexbox\" data-id=\"3a2752c\">\n    <div class=\"elementor-element elementor-element-38e061c e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"38e061c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<h4 data-interaction-id=\"1649322\" class=\"e-1649322-2d41fca e-heading-base\" data-e-type=\"widget\" data-id=\"1649322\"><strong id=\"e-mr0tqfsl-udr1v2x\">La cadena de se\u00f1al comercial<\/strong><\/h4>\n\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"fd7bbfc\" data-e-type=\"widget\" data-id=\"fd7bbfc\">En audio profesional, la cadena de se\u00f1al es el recorrido completo que hace el sonido desde que se genera hasta que llega al oyente. Micr\u00f3fono, previo, ecualizador, compresor, master, parlante. Si cualquier eslab\u00f3n tiene un problema \u2014 distorsi\u00f3n, p\u00e9rdida de se\u00f1al, ruido \u2014 el resultado final lo muestra, aunque todo lo dem\u00e1s est\u00e9 perfecto.<br><br>El embudo de ventas es exactamente eso. Seg\u00fan Salesforce, las empresas con un proceso de ventas definido y documentado cierran hasta un 28% m\u00e1s que las que operan sin \u00e9l \u2014independientemente del presupuesto de marketing. La cadena de se\u00f1al importa m\u00e1s que el volumen de entrada.<\/p>\n\t\t\t\t\t<h5 data-interaction-id=\"83595cd\" class=\"e-heading-base\" data-e-type=\"widget\" data-id=\"83595cd\"><\/h5>\n\t\t\t\t\t<p class=\"e-308890a-0c1aa7e e-paragraph-base\" data-interaction-id=\"308890a\" data-e-type=\"widget\" data-id=\"308890a\"><em id=\"e-mr0trxs1-v50n51d\">El embudo de ventas no es una herramienta de marketing. Es el mapa de c\u00f3mo funciona \u2014 o no funciona \u2014 tu negocio.<\/em><\/p>\n\t\t\t\t\t<h5 data-interaction-id=\"67bf128\" class=\"e-heading-base\" data-e-type=\"widget\" data-id=\"67bf128\"><\/h5>\n\t\t\t\t\t<h5 data-interaction-id=\"c9d5eb1\" class=\"e-heading-base\" data-e-type=\"widget\" data-id=\"c9d5eb1\"><\/h5>\n\t\t\t\t\t<h4 data-interaction-id=\"933d107\" class=\"e-933d107-9355678 e-heading-base\" data-e-type=\"widget\" data-id=\"933d107\"><strong id=\"e-mr0tsdj7-gm5ihrd\">Las cuatro etapas: de la fuente al oyente<\/strong><\/h4>\n\t\t<div class=\"elementor-element elementor-element-e59d663 e-grid e-con-full e-con e-child\" data-id=\"e59d663\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<p class=\"e-e69016b-7ba57a7 e-paragraph-base\" data-interaction-id=\"e69016b\" data-e-type=\"widget\" data-id=\"e69016b\"><strong id=\"e-mr0tuko5-nguonit\">1 - Descubrimiento \u2014 te escucha por primera vez<\/strong><br>El cliente potencial tiene un problema pero quiz\u00e1s ni sabe que existe una soluci\u00f3n como la tuya. Tu trabajo: aparecer en su radar con algo que resuene con ese dolor. No vender \u2014 resonar.<\/p>\n\t\t\t\t\t<p class=\"e-d1775e3-2b4ce03 e-paragraph-base\" data-interaction-id=\"d1775e3\" data-e-type=\"widget\" data-id=\"d1775e3\"><strong id=\"e-mr0tv9l1-l0bpy52\">2 - Consideraci\u00f3n \u2014 te est\u00e1 evaluando<\/strong><br>Ya sabe que exist\u00eds. Est\u00e1 comparando, leyendo, preguntando. Tu trabajo: generar confianza. Mostrar que entend\u00e9s su problema mejor que nadie y que ten\u00e9s la capacidad real de resolverlo.<\/p>\n\t\t\t\t\t<p class=\"e-8169e52-f143138 e-paragraph-base\" data-interaction-id=\"8169e52\" data-e-type=\"widget\" data-id=\"8169e52\"><strong id=\"e-mr0tvvgu-eb2t25j\">3 - Decisi\u00f3n \u2014 est\u00e1 a punto de comprar<\/strong><br>La etapa donde m\u00e1s ventas se pierden sin que nadie lo note. Una propuesta confusa, una demora en la respuesta, un precio sin contexto \u2014 cualquier fricci\u00f3n borra todo el trabajo previo.<\/p>\n\t\t\t\t\t<p class=\"e-06e0378-63d2870 e-paragraph-base\" data-interaction-id=\"06e0378\" data-e-type=\"widget\" data-id=\"06e0378\"><strong id=\"e-mr0two0w-ndvz3ll\">4 - Retenci\u00f3n \u2014 compr\u00f3, ahora hay que sostenerlo<\/strong><br>El cliente que vuelve y el que te recomienda son los activos m\u00e1s valiosos. Esta etapa casi siempre est\u00e1 ausente del dise\u00f1o comercial de las pymes \u2014 y es donde m\u00e1s dinero se deja sobre la mesa.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<h5 data-interaction-id=\"7b00aed\" class=\"e-heading-base\" data-e-type=\"widget\" data-id=\"7b00aed\"><\/h5>\n\t\t\t\t\t<h4 data-interaction-id=\"796539e\" class=\"e-796539e-5c118e0 e-heading-base\" data-e-type=\"widget\" data-id=\"796539e\"><strong id=\"e-mr0twy2o-3vd5pb1\">D\u00f3nde se pierde la se\u00f1al: las 5 fugas m\u00e1s comunes<\/strong><\/h4>\n\t\t\t\t\t<h5 data-interaction-id=\"b65b089\" class=\"e-heading-base\" data-e-type=\"widget\" data-id=\"b65b089\"><\/h5>\n\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"f271577\" data-e-type=\"widget\" data-id=\"f271577\">Un reporte de Pipedrive sobre pipelines de ventas muestra que el 44% de los vendedores abandona el seguimiento despu\u00e9s del primer contacto, cuando el 80% de las ventas requieren entre 5 y 12 interacciones. En la mayor\u00eda de las pymes, las fugas son estas:<br><br>\u2014 Generan inter\u00e9s pero no tienen una forma clara de capturarlo \u2014 sin llamado a la acci\u00f3n, sin siguiente paso evidente.<br><br>\u2014 Responden las consultas tarde o de forma gen\u00e9rica \u2014 cada hora que pasa despu\u00e9s de una consulta reduce la probabilidad de cierre.<br><br>\u2014 Mandan la propuesta econ\u00f3mica sin contexto de valor previo \u2014 y despu\u00e9s se preguntan por qu\u00e9 'el cliente se fue por precio'.<br><br>\u2014 No hacen seguimiento despu\u00e9s de la primera reuni\u00f3n \u2014 el silencio se interpreta como desinter\u00e9s.<br><br>\u2014 Cierran la venta y desaparecen \u2014 sin postventa, sin reactivaci\u00f3n, sin pedido de referidos.<\/p>\n\t\t\t\t\t<h4 data-interaction-id=\"e0462cb\" class=\"e-e0462cb-2f4ae6b e-heading-base\" data-e-type=\"widget\" data-id=\"e0462cb\"><strong id=\"e-mr0tyva5-j3p9nz1\">C\u00f3mo sellar las fugas: dise\u00f1o del proceso<\/strong><\/h4>\n\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"d74f77b\" data-e-type=\"widget\" data-id=\"d74f77b\">Ninguna de estas mejoras requiere m\u00e1s presupuesto de marketing. Seg\u00fan Harvard BusinessReview, reducir el esfuerzo del cliente en el proceso de compra tiene m\u00e1s impacto en la&nbsp;retenci\u00f3n que cualquier acci\u00f3n de 'deleite'. Sellar las fugas es la inversi\u00f3n con mayor retorno en una pyme:<br><br>\u2014 Cada etapa tiene un objetivo claro y una acci\u00f3n espec\u00edfica esperada del prospecto.<br><br>\u2014 El tiempo de respuesta a una consulta est\u00e1 definido y se cumple \u2014 objetivo: menos de 1hora.<br><br>\u2014 La propuesta econ\u00f3mica llega despu\u00e9s de una conversaci\u00f3n que estableci\u00f3 el valor \u2014 no antes.<br><br>\u2014 Hay un protocolo de seguimiento: cu\u00e1ndo, c\u00f3mo y con qu\u00e9 mensaje contactar a quien no respondi\u00f3.<br><br>\u2014 La postventa est\u00e1 dise\u00f1ada: check-ins, momentos para pedir referidos, propuesta depr\u00f3xima compra.<\/p>\n\t\t\t\t\t<h5 data-interaction-id=\"b64f997\" class=\"e-b64f997-e496323 e-heading-base\" data-e-type=\"widget\" data-id=\"b64f997\"><\/h5>\n\t\t\t\t\t<h4 data-interaction-id=\"5842b6f\" class=\"e-5842b6f-12c10ed e-heading-base\" data-e-type=\"widget\" data-id=\"5842b6f\"><strong id=\"e-mr0u0kmw-fwqdcs2\">Diagn\u00f3stico de tu embudo esta semana:<\/strong><\/h4>\n\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"474147d\" data-e-type=\"widget\" data-id=\"474147d\">\u2014 \u00bfPod\u00e9s trazar el recorrido completo desde que alguien te conoce hasta que cierra? \u00bfEst\u00e1 escrito?<br><br>\u2014 \u00bfSab\u00e9s exactamente en qu\u00e9 etapa se pierden la mayor\u00eda de tus prospectos?<br><br>\u2014 \u00bfCu\u00e1nto tarda tu empresa en responder una consulta nueva?<br><br>\u2014 \u00bfTu postventa est\u00e1 dise\u00f1ada o depende de la buena voluntad del equipo?<br><br>Si m\u00e1s de dos respuestas son 'no' o 'no s\u00e9', el problema no es la cantidad de leads \u2014 es la cadena de se\u00f1al. M\u00e1s volumen al principio solo hace m\u00e1s evidente la fuga.<\/p>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-5e9edcc e-con-full e-flex e-con e-child\" data-id=\"5e9edcc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;bottom&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t<div class=\"elementor-element elementor-element-1f24a59 e-con e-atomic-element e-flexbox-base e-1f24a59-9f75fe3 \" data-id=\"1f24a59\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"1f24a59\" data-e-type=\"e-flexbox\" data-id=\"1f24a59\">\n    \n<\/div>\n<div class=\"elementor-element elementor-element-c953ecc e-con e-atomic-element e-flexbox-base e-c953ecc-d7b3cf5 \" data-id=\"c953ecc\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"c953ecc\" data-e-type=\"e-flexbox\" data-id=\"c953ecc\">\n    \t\t\t<h2 data-interaction-id=\"cd8d233\" class=\"e-cd8d233-713d7d0 e-heading-base\" data-e-type=\"widget\" data-id=\"cd8d233\"><strong id=\"e-mrjoc7ne-97dqlme\">\u00bfSab\u00e9s d\u00f3nde se pierde tu se\u00f1al?<\/strong><\/h2>\n\t\t\t\t\t<p class=\"e-59784f6-c1fc4fd e-paragraph-base\" data-interaction-id=\"59784f6\" data-e-type=\"widget\" data-id=\"59784f6\">En Tempo Strategy mapeamos el embudo comercial de tu empresa, identificamos d\u00f3nde se pierden las ventas y dise\u00f1amos el proceso que convierte el inter\u00e9s en clientes reales. Hablemos\u2014 tempostrategy.com<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-aa3e121 e-con e-atomic-element e-flexbox-base e-aa3e121-461ab82 \" data-id=\"aa3e121\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"aa3e121\" data-e-type=\"e-flexbox\" data-id=\"aa3e121\">\n    \t\t<div class=\"elementor-element elementor-element-021e76f elementor-align-left elementor-button-info elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-button\" data-id=\"021e76f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/tempostrategy.com.ar\/hablemos\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">HABLEMOS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-067da94 e-con e-atomic-element e-flexbox-base e-067da94-9df775c \" data-id=\"067da94\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"067da94\" data-e-type=\"e-flexbox\" data-id=\"067da94\">\n    \n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Why you have interested leads but don't close sales \u2014 and how to design the process that turns interest into real customers.<\/p>","protected":false},"author":1,"featured_media":6058,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[28],"tags":[],"class_list":["post-6056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-antes-que-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Por qu\u00e9 ten\u00e9s interesados pero no cerr\u00e1s ventas \u2014 y c\u00f3mo dise\u00f1ar el proceso que convierte el inter\u00e9s en clientes reales.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"kolito@gmail.com\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/tempostrategy.com.ar\/en\/embudo-de-ventas-la-herramienta-que-la-mayoria-de-las-pymes-ignora\/\" \/>\n\t<meta name=\"generator\" 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